Search Engine Optimization (SEO) marketing is the process of improving a website’s visibility on search engines like Google. By optimizing on-page elements such as content, keywords, and metadata, as well as enhancing off-page factors like backlinks, SEO helps websites rank higher in search engine results. The goal is to attract more organic (non-paid) traffic, increase website authority, and ultimately drive conversions by ensuring that potential customers can easily find the business when searching for relevant products or services.
An Architect in Digital Marketing Excellence